View The New Zealand Social Marketing Network’s interactive webinar – “The ‘F’ Word” with  Dr. Julie Cook and Dr. Liz Foote exploring the concept of failure in social marketing.

Julie and Liz unpack what causes social marketing programs to fail, and how can we embrace that and learn from it? How do social marketers understand the concept of “failure?” And how can we create a “safe to fail” organizational culture?

Source: NZ Social Marketing Network