NZ Social Marketing Network webinar explores the power of community-led action and how authentic engagement drives real impact. Discover how trust, cultural connection, and local voices shape sustainable change. Watch the Webinar to Learn More.

Unlocking the Power of Community in Social Marketing

At the end of May 2025, the New Zealand Social Marketing Network hosted an inspiring webinar that explored how real, lasting change happens with communities — not to them.

Featuring three incredible speakers from across Aotearoa, this session spotlighted the untapped potential within local networks and how social marketers can work in partnership with communities to co-create meaningful solutions.

Through powerful stories and practical examples, the webinar shared how recognising and supporting grassroots leadership leads to more authentic engagement, sustainable outcomes, and deeper trust.

Key takeaways from the session include:

  • Seeing community networks as active partners and change agents
  • Empowering local voices to lead the conversation
  • Building relationships through two-way communication rooted in respect and understanding
  • Shifting your role from outreach provider to purpose-driven collaborator
  • Reframing community action as a strategic cornerstone of social marketing success

Featuring:
Stella Muller (Bright Sunday) – A visionary strategist weaving Pacific and Māori cultural wisdom into campaign storytelling, Stella shared how her work during the COVID-19 pandemic helped bring critical health messages to life in nine Pacific languages.

Akarere Henry – A deeply respected advocate for Pacific women’s health in Tokoroa, Akarere spoke about the importance of trusted relationships, cultural sensitivity, and walking alongside the community to empower women through healthcare.

Fitz twosevenfive (275 Barbers) – A community champion turning everyday conversations in barbershops into opportunities for civic engagement, Fitz revealed how he mobilised barbers nationwide to uplift Pacific male participation in the Census.

Whether you're a social marketer, health promoter, or community advocate, this webinar offers fresh perspectives and actionable insights on how to build meaningful partnerships and drive positive change — together.

Source: The New Zealand Social Marketing Network , 30 May 2025