This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a practical tool to help marketers write better briefs for agencies.
It aims to create a shared understanding between marketers and agencies as to what constitutes a good brief (and briefing).
source: IPA UK, 6 July 2022
Brands have been slow to execute inclusive media plans programmatically and expect agency partners...
Campaign Brief Template This simple template sets out clearly the logical process to developing a...
A communications plan enables you to effectively deliver information to appropriate stakeholders....
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