First Published: 09 December, 2022
Spearheading the AO Metaverse launch and AO Art Ball NFT's, Ridley is passionate about NFT and blockchain technology and its potential to evolve industries beyond physical sporting events into the virtual world.
Ridley joined us to share how he took the 2022 Australian Open into the Metaverse and brought the experience to life for fans around the world. He also discussed his views on how brands can look to expand their digital presence by merging and experimenting with IRL and virtual experiences.
Watch the video below:
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