There are a lot of buzzwords in tech right now; creator, community, Web3, NFTs, metaverse.

The thing is, they are all connected. They're intersecting and building on each other to forge the next generation of the internet. This, along with cultural shifts in consumer behaviours, needs and media consumption has created an inflection point giving rise to a new type of fan.

In this keynote from our Game Changer 2022 Conference, Ted Helliar unpacks the future of fandom.

Ted Helliar, General Manager at GMR Australia (TBWA)

Watch the video below: