Game Changer Conference: 'This Girl Can' Panel Discussion
Some of the biggest brands in sports have successfully targeted female fans with campaigns such as ‘She Breaks Barriers’ (Adidas), ‘She Moves Mountains’ (Northface), and ‘This Girl Can’ (Sports England).
Consumers want brands to represent equality, diversity, and inclusion. The public is incredibly perceptive to women’s sports with 84% of sports fans considering women’s sport to be more progressive and inspiring than men’s sport. This is a huge opportunity for marketing, yet there continue to be an under-investment in women’s sports and many brands are still not considering this growing market.
We have brought together a panel of experienced marketers and sports professionals to debunk some myths about women’s sports and to show why – right now – women’s sport represents a huge untapped opportunity for brands.
Sue McGregor, Independent Sponsorship Sports Marketing Consultant
Luciana Garcia, Women and Girls Lead, Sport New Zealand
Kelly Evans, Founder + Player Agent, Cultivate Sport
Megan Compain, panel moderator, Director, EightyOneX
Watch the video below.