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How to get ahead in B2B; tackling your top challenges and opportunities of 2024

Insider tips from the Marketing Association's Monthly Marketing Meetup. On April 30th, the...

Ideation, Research, and Benchmarking: Why Connecting Marketers with Academics Is a Win-Win

Interview with Dr Ning (Chris) Chen, Associate Professor in Marketing at UC Business School,...

Meet Nanna, Our Latest Employee to Join our Learning & Development Team.

Behind the scenes of the MA. Meet Nanna Baungaard, MA's Product Specialist in our Learning &...

The Role of a Fractional CMO: The What, The How, and The Why!

After we recently ran a poll on LinkedIn on the topic of Fractional CMO’s, it was clear people...

Navigating the C-Suite: Insights from Think Again

"Only a fool learns by experience, I prefer to learn from the experience of others." - Otto von...

StopPress Interview with Diane Clark

2023 was a big year for Diane Clark. Finalist for Marketer of the Year. Graduate MA’s Advanced...

CMO Perspective: Annemarie Browne

One of New Zealand’s most high-profile and well-respected CMOs, Annemarie Browne, is moving to Lion...

An Interview with Spark NZ’s Ally Young, Winner of the 2023 CMO Pencil

In late September 2023, a jury of 10 leading global brand-side marketers selected Ally Young, CMO...

The world isn’t waiting for more of the same: A wakeup call for brands at Marketing South 2023

Courtney Harrison, a first-year marketing student at the University of Canterbury and also the new...

Bravery, Branding and ‘Just F**king Post It’

A personal brand is your reputation at scale. It's key to achieving your business goals and shaping...

The Power of Memes in Marketing

Standing out for the right reasons on social media is hard. You have to meet your audience where...

Interview with Emily Ansell: The Genius Behind MA’s Event Styling

Have you ever walked in to one of our Conferences or Awards Ceremonies and seen the incredible...

How David Ogilvy inspired my life-long passion for marketing

Interview with Michael Durie, Chair of the Marketing Association’s Southern Regional Committee....

Build resilience and authenticity the REAL way with Nathan Andres

Change is constant and often accompanied by adversity and difficulties. Globally-renowned HR...

Embracing technology: Key digital insights for marketers from Digital Day Out 2023

Change is constant – particularly in the digital space – and is a key process shaping our future....

Interview with Sobia Mughal, B2B Marketing Manager

Born in Tokyo, Japan, Sobia lives in Auckland and works as a B2B Marketing Manager at Trade Me....

10 job-hunting tips, straight from the person looking at your CV

As recruiters, we speak to individuals who are looking for jobs daily. We thoroughly enjoy finding...

AML Participant Interview with David Norman of DB Breweries

Meet David, one of 30 marketers in the first cohort of the Marketing Association’s new Advanced...

Market yourself for your next Marketing Role

Searching for a new job can be daunting, but being well-prepared will set you up for a successful...

12 of the best apps for freelancers 2022: grow and manage your business

Working as a freelancer comes with some amazing perks: you get to be your own boss and set your own...

10 work from home productivity tips that’ll make your day!

If you work from home or work in a hybrid work environment, you know that it’s different from...

Inclusive hiring: from audit to action with Jennie Child, Founder of Balance

Introducing Jennie Child Founder and Director of Balance, an inclusive hiring consultancy, who work...

Four ways to hire the best talent in a competitive market

You’ll have seen the term candidate-led market discussed broadly this year – but what does it mean...

What to consider when creating your next job brief

Top 10 factors to consider when creating your next job brief Are you looking to hire someone new...

Getting Brainy with John Miles

Outbrain’s Yury Glikin chatted to John Miles, CEO of the New Zealand Marketing Association, about...

Five possible solutions to the talent shortage

Not everything bad was caused by the pandemic... The talent shortage is strangling just about every...

UX Journeys: Jetstar’s UX Lead Max Ricca

Over the coming months, we’ll be catching up with some of Melbourne’s UX Leaders about how they got...

Qualities that make exceptional PR professionals in today’s world

Blog post by Ruby Celine, Country Director, Malaysia There’s never been a more interesting time to...

The momentous change; learning and development in the workplace 2022

Key takeaways from the LinkedIn 2022 learning report (The transformation of L&D)

How to beat the CV bots: everything you need to know about applicant tracking systems

The job-searching process can be a tedious and confusing time for anyone looking to secure...

5 social media tools for insightful marketing that you can start using today

In 2022, a crucial determining factor in the success of your business is social media marketing. It...

10 tips on how to make an online portfolio

Don’t underestimate just how important your online presence is. Potential employers will most often...

4 CV Tips for Ecommerce & Digital Marketers

I recently posted to offer out CV advice and was quite overwhelmed with the response. The feedback...

Personal Branding: What’s your story?

Post by Ruby Celine, Country Director, Malaysia Storytelling. A flashing term that seems to be...

MA Member, Gore farmer, and NZ Marketing Academy’s first Certified Strategic Marketer

Karen Mitchell is a force to be reckoned with. As one of the first certified marketers to come out...

Post, share, avoid: Things you should never do on social media

You’d be surprised at how much people judge someone based on their social media profile – potential...

Top tips on how to kickstart your eCommerce career in 2021

In today’s world, we have seen many rapid changes, one of which is the fast and continuous growth...

Self-care tips for working from home

Working from home? Here are some simple but effective ways to take care of yourself. Simple...

Six Reasons you should be considering Contingent Talent!

In the ever-changing demanding business environment, could talent on-demand ("contingent") be the...

Why a good onboarding experience is key to retention

Did you know employees usually decide whether they want to stay or leave their new job within the...

How to talk about your mental health with your boss

In today's world, discussion about mental health at work has intensified compared to the previous...

How to make a career change

Do you ever feel that you're in the wrong industry? You've worked tirelessly to land your dream...

Breaking free of your career plateau

If you wake up each morning to repeated alarm snoozes and a sense of evaporating passion for your...

How to stay active and sane when working from home

The prospect of staying at home for work and in certain cases not being able to go outside can seem...

How to prepare for a video job interview

A lot of our job interviews are moving from face-to-face to online due to coronavirus social...

What employers can do to fix the leaky female pipeline

"Leaky female pipeline" refers to the continuing loss of female talent, especially those in middle...

What is imposter syndrome?

Imposter Syndrome has been discussed in detail in the UK with famous people including Tom Hanks,...

Salt wins Excellence in Client Service at the 2020 RCSA NZ Industry Awards!

The RCSA NZ Industry Awards is a prestigious event that recognises the cream of the crop in the...

The numbers game

Salt's APAC CEO Jacqui Barratt shares her thoughts on the numbers game.

Types of jobs hiring during the coronavirus pandemic

Based on feedback on the market from Salt's consultants, they've put together a list of some of the...

Beyond COVID-19: The Future of Work and Hiring

Salt surveyed 154 global digital professionals to find out what they think hiring, and their...

Should you let your employees work from home?

We have noticed a significant shift and demand in job seekers wanting the option of flexible...

Why detailed job briefs are critical in securing candidates

Salt’s APAC CEO Jacqui Barratt shares her thoughts on the importance of clients providing detailed...

Flex your hiring strategy for that remote talent!

Salt’s Singapore Country Director Erin Loh shares why remote talent is the way forward. What is a...

How to make lemonade out of sour career moments

"We're considering a restructure and a possible outcome could be the disestablishment of your role."

It's life, Jim, but not as we know it

The human cost has been monumental, the social impacts have been immense and the speed of change at...

Counter-offers are on the rise — 4 things to think about on whether it’s the right tactic for you!

Salt’s APAC CEO Jacqui Barratt shares her thoughts on counter-offers and whether it’s the right...

Temping as a Career Choice

Ever considered temping? Did you know that almost one-quarter of employers say they utilise temps...

The flexible workforce

Businesses globally realise that to be competitive they need to be nimble and responsive to market...

The marketing skills companies need

It is a very difficult time to be looking for a job right now but this article shares some of the...

Your ultimate job search checklist

Looking for a new job is easy right? Wrong. Job hunting and trying to prepare yourself for looking...

What is the digital skills gap and what does it mean for young people?

Universities and schools were shut, there was nowhere to go, nothing to do. Companies were pausing...

6 reasons why you should be hiring faster

We’ve been told it so many times we pretty much accept it as conventional wisdom – hire slow, fire...

10 tips for a standout LinkedIn profile

Read on for our top 10 tips for a great LinkedIn profile, whether you're creating a new one or...

Mind the Career Gap

There are many reasons why someone might have gaps in their employment history. Knowing how to...

Why employer branding is vital to engaging top talent

Have you been trying for months to attract top talent to grow your company, yet struggle to find...

Women in the Workplace: Salt's Global Report 2020

For the past two years, we have focused our diversity efforts towards female representation; we've...

What Will Company Culture Look like in 2021?

In a year of working from home, juggling childcare with Zoom meetings, and restrictions upon...

How to retain talent in your company

Every company wants to hold on to their best employees, but when your top employees start leaving...

Contracting - It's your choice!

Globally, people are choosing to try different working options. Admittedly, this doesn't suit...

Companies will need to embrace flexibility to attract digital talent

Candidates looking for a new job have changed their priorities when it comes to “non-negotiables”...

Industry experience - Is it necessary?

Salt’s APAC CEO Jacqui Barratt shares her thoughts on whether industry experience is necessary. I...

How to Hire, Onboard and Manage your Teams Remotely

Salt's CEO, Elliot Dell, recently took part in a panel discussion with Insider and Tom Dixon, on...

Top tips for when you start a new job

You’ve been in your new job for a few months now and you are – we hope – starting to feel more...

How to stand out in the digital job market as an employer

Searching for top talent in a digitally-driven job market is no small challenge and gaining...

What does AI mean for the professions?

Science fiction and science fact are growing ever closer together as machine learning and...

How to make a great impression in your new job

The first week in a new job can be one of the most stressful experiences an employee can face. You...

How to build your self-confidence

Do you ever feel like you have zero self-confidence? It happens to the best of us.

Why slow hiring can hurt your business

When you advertise a vacancy in your team, a slick hiring process should be your top priority. Not...

Is it really a recruitment issue? Or is it your employer brand?

How often have you said with great frustration “Why is it so hard to get good staff these days?”...

Considering contracting? 5 things to think about

The gig economy has revolutionised the workplace, opening up contracting opportunities for workers...

How to attract talent when you don't have a beer tap

“Without a beer tap in the office, beanbags, yoga mats in your breakout area, and a rooftop terrace...

Time flies when you're having... fun?

Leigh McKiernon recently celebrated two years since he began working with global digital...

Job hunting has become a lot like online shopping!

What's the first thing you would do when searching for a job? Now that you've painstakingly crafted...

Future proofing sourcing and flying pigs

There is a war for talent and digital talent picks you, standing out from the crowd isn't easy. So...

How to write a great CV

Writing a CV can be frustrating. You know you could do the job you're applying to, but how do you...

Ditching the digital titles, and other talent truths

Six ways to find, develop and retain New Zealand's most exceptional marketing talents. Part 1 of a...

Where is my time going?

MAS offers some tips and tricks to help you take back control of your time. We've all had those...

How to hardwire helpful habits

MAS share their tips to help your good habits stick. If you've ever set yourself a New Year's...

Stress, or something more serious?

MAS has put together some broad guidelines to help you understand and notice changes in your stress...

Experiencing positive emotion

MAS explain how taking more notice of positive emotions can help you enjoy them more and benefit...

Sort your priorities!

You can't do everything at once, so MAS has prepared some pointers to help you get your priorities...

Help your brain with habits

MAS share tips to help you understand and overcome your bad habits. Breaking bad habits and...

Hiring? Don't be afraid to stand out

Hiring is competitive, as Matshona Dhliwayo says “Don't run with the crowd; fly with the stars.” Of...

10 considerations to get your hiring right from the point your new venture hatches

Preparing for rapid headcount growth, whether you are a newly formed startup, a growing SME or a...

So, you've got an interview!

We know you probably know these common interview tips already but, to ensure you make a great first...

How do you Really Keep Employees Engaged?

Employee Engagement was covered in detail at Engagedly's [Engage + Perform] HR Summit. Nigel...

Contract outsourcing - a great solution to current talent resource challenges, but it has to pay right...

A fresh perspective of talent and deployment is needed if Malaysia is going to reach its lofty...

Millennials: Running around like they rent the place

When interviewing, know what suits you! Recently, I was having a coffee with a really impressive...

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