Absolute Analytics managing director Mark McKenzie spends much of his time working to ensure agencies, web developers and clients have the best possible decision-making data at their fingertips. His impressive credentials include being the preferred lecturer for The Knowledge Academy, an industry representative for the Auckland Institute of Studies, a director of MeasureCamp Auckland, and host of Web Analytics Wednesdays.

Download the full article from Absolute Analytics where they spoke with NZ Marketing about their experiences working with New Zealand companies and how Absolute Analytics is helping raise the 'data bar' in digital in New Zealand.