New Zealand Code of Practice for Marketing Communications

Explore the New Zealand Code of Practice for Marketing Communications, covering 24 principles for ethical marketing, AI, privacy, advertising claims, influencer marketing and consumer protection.

The New Zealand Marketing Association’s Code of Practice for Marketing Communications sets out 24 principles to help businesses and marketers communicate responsibly, honestly and transparently. The September 2026 edition addresses key areas of modern marketing, including AI-generated content, influencer marketing, customer privacy, advertising claims, subscription renewals and consumer protection. Whether you’re running digital campaigns, managing a website, working with influencers or using AI to create marketing content, understanding these principles can help your organisation build consumer trust, make informed decisions and maintain responsible marketing practices in New Zealand.