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Marketing Emails is now part of your brand’s discoverability strategy.

The ADMATIC Team breaks down Google’s latest Merchant Center feature that turns your marketing...

AI-Driven Disruption: How Search and Content Creation is changing in 2025

In this article, Marty Bull, Group Business Director at OMD, shares highlights from Wellington’s...

Shaping What’s Next: Insights from Google’s Mountain View Campus

In this blog post, Andrew Hughes, Head of SEM at Xero, shares highlights from his recent visit to...

AI Agents & Agentic AI: What’s Hype and What’s Real?

Ben Winterbourne, the General Manager at Data Insight, unpacks the rise of AI Agents and Agentic AI...

Deepseek R1: The AI Breakthrough NZ Marketers Need to Understand

Artificial intelligence is evolving rapidly, and Peter Mangin, Founder of AI Innovisory, highlights...

Unleashing high-performance tech: Insights from Forrester’s APAC Technology & Innovation Summit

In an era where technology and marketing are more closely intertwined than ever, insights from...

AI-powered customer research – the rise of synthetic data

Nicki Shirley, Head of Marketing at CCL, explores the rise of AI-powered synthetic data in customer...

AI Overviews - A mid 2024 deep dive

Google Search is undergoing a significant transformation with the rise of AI Overviews. These...

Share of Model: A New Metric for Marketing Strategies

In digital marketing, a new metric has emerged that has the potential to change the way brands...

Forget AI – think LLM

As we embark on the year 2024, we are taking a significant leap forward from Artificial...

Experimenting with AI – Lessons, Advice and Cautions from Fellow Marketers

We asked Marketing Association members from across New Zealand how AI has made a difference for...

Utilising Generative AI and Customer Data for Enhanced Personalisation

Customer Data Infrastructure's role in AI and Personalisation

AI Tools For Ad-Land

If everyone is using the same AI tools, will we all end up sounding and looking the same? That’s a...

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