If everyone is using the same AI tools, will we all end up sounding and looking the same? 

That’s a question many marketers have asked this year as we’ve experimented with ChatGPT, MidJourney and more. But what if AI could help you filter out the obvious, show you what not to do, see the blind spots, help you uncover new perspectives, avoid the cliches, and serve as a sounding board? 

Our friends over at Special Group have put together this fantastic resource showing how their Strategy team is using AI tools to do just that, with great examples and tips for both marketers and agencies. 


Rory Gallery, Chief Strategy Officer, Special Group New Zealand
Amy Willemsee, Senior Strategist, Special Group New Zealand

Download the PDF here.