Sep 17, 2021 1:30:00 PM
TRA Business Group is made up of insights agency, TRA, social media insights platform, Zavy, and brand health tracking platform, Tracksuit.
The agreement takes place from September 2021, and includes TRA taking the naming rights for our hugely popular Brainy Breakfast series.
Brainy Breakfast's have traditionally been in Auckland only, but with TRA’s support, these popular events will now head to Wellington and Christchurch in 2022!
John Miles, CEO of the Marketing Association New Zealand, says:
"TRA have been heavily involved with the Marketing Association for some time, supporting our Marketing that Matters conference in Wellington, delivering workshops and training in Breakthrough Marketing Plans, Stakeholder Management and CX, and conducting our member research.
"TRA Business Group’s emphasis on innovation and sharing what they know – from Zavy’s whitepapers and scoreboards to Tracksuit’s insights for up-and-coming brands and TRA’s Mainframe content hub and Frame magazine – has proved their fabulous support of New Zealand marketers. We’re thrilled that TRA Business Group have taken the next step to become one of our principal business partners!"
Andrew Lewis, Managing Director of TRA Business Group says:
"TRA Business Group is thrilled to be a Principal Business Partner of the Marketing Association. Our mission is to unlock the value of data, enabling organisations to succeed by making better decisions – and we'll do this through sharing what we know about marketing, insights and Kiwis with the Marketing Association’s membership."
Our first big collaboration with TRA will be in our upcoming Online Marketing Disrupted series, where inspiring international industry leaders will speak to New Zealand marketers from September 23rd.
A huge thanks and warm welcome to TRA Business Group!
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