The Marketing Association established it's first B2B Marketing Special Interest Group (SIG) in April 2020 – with the mission of the Group to lead and enhance the understanding, use and value that marketers, agencies and suppliers have gained from the best practises in B2B marketing. Find out more here.
As part of the Group’s objectives, we reached out to the NZ B2B marketing community via a survey conducted in September. The aim was to capture insights into specific topics of interest, ideas and support that the B2B marketing community may like to receive from the Marketing Association.
A total of 146 marketers (with B2B only or B2B & B2C focus) responded to the survey and included in this report are highlights of the key findings we received.
With the wealth of the insights received from the survey, we plan to develop a series of initiatives to help keep the B2B marketing community engaged and informed. So, stay tuned for more updates from us.
Finally, a big thank you to all the respondents who took time to provide yourinput to the survey.
Happy reading everyone.
Best regards, B2B Marketing SIG members (Ben, Cassandra, Olivia (Livvy), Sam, Raman, Tim)