This is the second year the B2B Special Interest Group (SIG) has put together this survey. This report, similar to last year's responses we received, is a guide for our team to understand the priorities, challenges, requirements of our peers in Aotearoa New Zealand. The information we received will help shape our content and event plan for 2022/2023.
We appreciate everyone who took the time to give us your feedback. We believe it is only through sharing openly that we can help create a vibrant, thriving, and world-class B2B marketing community.
We would like to acknowledge the SIG team members (see our team here) and our colleagues from the Marketing Association - Danielle Chevriot and Parker Martin for their support in helping us collate this survey. We also want to acknowledge Tanush Shetty from Fisher & Paykel Healthcare Product Marketing team for his expertise in Excel.