7Speaking applies the lessons of smarter lead generation on LinkedIn

First launched in 2001, 7Speaking is one of the major players in the online language learning market in France.

However, a lack of digital  marketing investment left the business struggling to protect its position against new competitors.

Investing in generating demand and leads on LinkedIn helped the brand to dramatically increase its share of voice among a relevant professional audience, and deliver the pipeline of high-quality leads required for renewed growth