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#AskAmelia: How Do I Make My CV And LinkedIn Stand Out To Recruiters?

At this time of year, many of you will be thinking about 2026 and wondering if it’s time to find a...

#AskAmelia: What Are Employers Really Looking For In Mid Level Marketers Right Now?

If there’s one area that never really slows down in the job market, it’s intermediate marketers....

What Amazon’s 14,000 layoffs reveal about AI’s grip on marketing

AI is leading to layoffs in areas such as SEO and ad production. The challenge remains: make...

The algorithm is dead. Long live relevance

Learn how personalised social feeds reward relevance, not volume. Improve your social strategy by...

Why Paid Search Wins When Holiday Shoppers Actually Buy

Paid search converts over 3× better than social. See how Google’s Holiday 100 reveals real consumer...

Pitch the Finance, Not the Philosophy: Using ROI to Secure Funding

This webinar explores how focusing on ROI can turn a good idea into a fundable one. Join Russ...

Marketing's Tech Evolution Takes Centre Stage

Fresh insights from the October Marketing Association meetup reveal how AI and data are reshaping...

Optimism Starts Here: Why Marketing Matters More Than Ever

With interest rates easing and optimism rising, marketing has a new mission: to lead emotional...

Challenger Marketing 10: Unlocking Your Digital Ecosystem

This article explains why a strong digital ecosystem is now the battleground for challenger brands....

Dead Metrics Walking

Attribution is broken, especially in small markets like Christchurch. Discover why traditional...

#AskAmelia: “Is the Job Market Finally Picking Up?”

The NZ job market is stabilising: SEEK ads up, agencies rehiring, and SEO returns. Campfire sees...

AI Generated Campaigns Can Lie and Exaggerate

A Stanford study warns that AI trained for performance may trade truth for persuasion boosting...

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