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The Conflicted-Source Filter. AI "best practice" guides and how I read them

Learn a practical four-question filter to assess GEO and AI search advice before spending budget....

#AskAmelia: How Do I Approach an SEO Interview?

SEO interviews aren't about tools or jargon. Learn how to showcase your thinking, problem-solving...

Optimising for the Questions Your Content Answers

Learn why AI search engines cite answers, not rankings, and how restructuring content for direct...

Are you breaching copyright laws or intellectual Property rights?

Are you breaching copyright or intellectual property laws with AI-generated content? Learn the...

#AskAmelia: “I Like My Job… I Just Don’t Like My Manager. What Should I Do?”

Not every manager clash is a reason to quit. Learn how to diagnose what's really going wrong and...

Founder-Led Marketing in B2B: Why It Works And How To Do It Well

The Power of Being Human In a world where AI is making content easier to create and harder to...

Part 3: Where AI Fits in Marketing Analytics: From Strategy to Action

Part 3 of Discover a proven 4-phase AI marketing implementation roadmap from foundation and...

The Hidden Risk in Your Marketing Supply Chain

Part 3 of Marketing Impact's Data Privacy Series: Your marketing supply chain is a security risk...

Marketing Meetup Write up

Write-up from the May 2026 Christchurch Marketing Meetup

Webinar - Negative, positive or both? Framing approaches for behaviour change

Negative, positive or both? Framing approaches for behaviour change hosted by NZ Social Marketing...

#AskAmelia: How Do I Stand Out in a Programmatic Interview?

Do you need to meet 100% of a job description to apply? Here’s how hiring managers really evaluate...

The Implications for Search. Google’s AI Mode Hits One Billion Users.

Google's AI Mode hits 1 billion users, but what do the real numbers say? We break down the data on...

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