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What AI really tells New Zealanders

A new New Zealand study reveals how ChatGPT, Google AI Mode and Microsoft Copilot can give...

#AskAmelia: I Work at a Media Agency. Would I Actually Be Any Good at Media Sales?

Thinking about moving from media agency to media sales? Discover what media sales is really like,...

Your customers will know you’re using AI!

Your audience will soon know when you’re using AI to help you write copy, create an image, or...

The Questions We Didn't Get To: Britney Muller's Full AI, SEO and Automation Debrief

The Questions We Didn't Get To: Britney Muller's Full AI, SEO and Automation Debrief Streaming in...

The second shopper: the usual conversion and CRO game is invisible to AI agents

AI shopping agents are changing ecommerce. Discover how GEO, product data, reviews and website...

Google's Universal Commerce Protocol: what agentic shopping means for online retailers

Google's Universal Commerce Protocol is reshaping ecommerce, AI shopping, and product discovery and...

This Recession Created A Generation Of Switchers

New Zealand’s cost-of-living crisis has created more confident consumers who compare, question, and...

Part 2: What Is AEO/GEO/AIO? How AI Search Actually Pulls Sources - and How Brands Can Show Up

Part 2: Learn how Answer Engine Optimisation (AEO) helps brands get cited in Google AI, ChatGPT,...

What's Your AI Saying About You? (And Should You Be Worried?)

The AI summary when someone looks up your name is no longer defined by search results alone. It is...

Digital Day Out: AI, Creativity and the Return of Human Connection

A huge thank you to the Marketing Association for a fantastic Digital Day Out on 28 July. It was a...

Part 1: Building a Distinctive Brand in a Crowded AI Landscape

Why brand is your biggest SEO asset in the AI era. Learn how credibility, consistency and relevance...

Google's Bidding Change on 17 August Is Good News for NZ Accounts, but Only If Someone Does the Work

On 17 August 2026, Google changes how target-based bidding works. If any of your campaigns run on a...

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