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Challenger Marketing 10: Unlocking Your Digital Ecosystem

This article explains why a strong digital ecosystem is now the battleground for challenger brands....

Dead Metrics Walking

Attribution is broken, especially in small markets like Christchurch. Discover why traditional...

#AskAmelia: “Is the job market finally picking up?”

The NZ job market is stabilising: SEEK ads up, agencies rehiring, and SEO returns. Campfire sees...

AI generated campaigns can lie and exaggerate

A Stanford study warns that AI trained for performance may trade truth for persuasion boosting...

How Server Side Tracking Future Proofs Your Digital Campaigns

Tithi Ray explains how server-side tracking empowers marketers in a privacy-first,...

AI in B2B: Enough Talk, What’s My Next Action?

The Marketing Association’s recent panel discussion on AI in B2B Marketing moderated by Gavin...

Achieving Success with Advertising Standards Compliance and Complaints

Public complaints can be daunting — but understanding how to navigate them can make all the...

#AskAmelia: “I’m a Recent Grad; How Do I Get My Foot in the Door?”

Starting a career in marketing can feel overwhelming, especially when you’re fresh out of...

Keith Norris: Need Help with Regulations? Free to Corporate Members of the Marketing Association

Marketing regulations can be complex — from the Gambling Act to the Privacy Act. The good news?...

The Marketer’s Power Play: From Identity to Impact (Part 2)

Lindsey Brittain, Founder of Turas Consulting & Coaching Ltd and MA workshop facilitator, continues...

50 Years of Great Ads: Highlights from the Wellington MA Network Event

Well, that was a fun way to spend an hour sandwiched between drinks and nibbles. The Wellington MA...

Challenger Marketing Part 9: Brand and Performance: Driving Growth Together

How combining brand building with performance marketing drives long-term growth, efficiency, and...

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