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Resource Hub.

Our resources are dedicated to bolster your learning and provide you with insightful content and templates to help you in your career and marketing role.

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Internal branding: Building a strong brand starts from within

A strong brand starts with a united team. Rosina Webb, Founder and Brand Director, highlights the...

Key takeaways from Sydney’s Product Marketing Summit: trends, challenges, and the power of collaboration

Nitika Shah, Senior Product Marketing Manager at Datacom, shares key insights from the Product...

Salience vs Substance: Why Trump is a marketing genius.

Michael Goldthorpe of Hunch explores salience through Trump’s divisive yet effective visibility,...

How to Use a “Story Lens” to Make Your Message Unforgettable

Steve Ballantyne, Director at BrandIQ, explains how using a “story lens” can transform your...

Living and Breathing Digital Transformation: What Marketers need to know

A view from the trenches. By Danielle Chevriot. Danielle Chevriot, Marketing Manager at the MA,...

A Student Ambassador’s Experience at the Marketing South Conference 2024

Carmen Roscoe, a final-year marketing student at the University of Canterbury, shares her inspiring...

Inspiring Insights and Connections: My Experience at Marketing South 2024

Jade Lewington, Student Ambassador, reflects on her inspiring experience at the Marketing South...

Digital PR vs Traditional PR: Which One’s Really Moving the Needle?

Pure SEO explores how digital PR complements traditional strategies, driving measurable growth...

NZ Marketers Get Hands-on with Synthetic Data

This comprehensive coverage of the Marketing Association's monthly meetup held on 29 October 2024...

Top 15 Black Friday 2023 PPC Stats to Guide Your 2024 Strategy

As you gear up for Black Friday 2024, let last year’s numbers guide your strategy to make this...

Webinar: Teenage boys as change-makers: A social marketing strategy to prevent violence against women

NZ Social Marketing Network webinar explores engaging teen boys to prevent violence and Practice...

Google's Big, Low-Key Updates for Shopping and What It Tells Us About the Future of E-Commerce

Rod Russell, Managing Director at ADMATIC ANZ, highlights Google’s AI-powered Shopping update,...

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