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Marketing Association Data Foundations Series: Getting Game Ready with Data

Why strong first-party data foundations are essential for effective AI-driven marketing. Learn how...

Part 2: Where AI Fits in Marketing Analytics: The Governance Imperative

Part 2 of our AI in marketing analytics series examines the governance frameworks needed to scale...

Google Just Published Its Official AI Search Playbook. Here’s What NZ Marketers Need to Know

You don't write a new playbook for a game that hasn't changed. Google published something...

Brainy Breakfast Recap: When Machines Become the Marketer’s New Audience

Lessons from the May 2026 Wellington Brainy Breakfast

#AskAmelia: Can I Apply for a Role I’m Not 100% Qualified For?

Do you need to meet 100% of a job description to apply? Here’s how hiring managers really evaluate...

What AI Search Actually Rewards (And What Most Marketers Are Ignoring)

AI is transforming B2B marketing and analytics. Explore practical AI use cases, ethical risks,...

How to Measure Brand Visibility in AI Search

Your AI search ranking isn’t fixed. Learn how to measure brand visibility, citation rate, and AI...

The Brief Is the Strategy: What Google's AI Max Changes Mean for Search Advertisers

AI-powered campaigns succeed or fail based on your brief. Learn how better audience context,...

Trust Is Your Strongest Brand Asset Security Protects It

Part 2 of Marketing Impact's Data Privacy Series: Trust is your strongest brand asset, and security...

AI Implementation in 2026 B2B Sales and Marketing Programmes

A practical look at how AI is being used across B2B sales and marketing programs. What's working,...

Part 1: Where AI fits in Marketing Analytics: The foundation

AI is transforming marketing analytics—explore key use cases, adoption trends, and how to balance...

AI Ethics for NZ Marketers

AI adoption is outpacing governance. Explore the hidden ethics risks emerging as data spreads...

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