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Australia Rewrites the Privacy Rulebook

If you’re doing business in Australia, read on… If you’re interested in how privacy laws can impact...

Three Practical Generative Engine Optimisation (GEO) Actions Marketers Can Start Today

After spending months reading and learning from others in the industry, one thing has become clear:...

The Great Kiwi Averaging Machine

Tall Poppy Syndrome is holding back New Zealand marketing. Discover why marketers need to back...

Template for Promotional Terms & Conditions

Running a promotion? You’ll need T’s and C’s! Members regularly ask our advice-line consultant...

Part 1: Marketing in the AI Era: You’re Now Marketing to Two Audiences

Marketing in the AI era means reaching two audiences: people and AI systems. Discover how marketers...

When Different AI Ecosystems Tell Different Stories About You

AI tools can tell different stories about your professional reputation. Learn how AI search, source...

#AskAmelia: My Boss Wants Us to Jump on Every Social Trend. Do I Have to Play Along?

Wondering whether your brand should jump on the latest social media trend? Here’s how to know when...

Warning: Your B2B buyers already know you. They're still asking AI who to call

AI is changing how B2B buyers choose vendors. Discover how GEO, open content, and credible proof...

When the Going Gets Tough, the Tough Get Marketing

There’s no question that we are going through some tough times right now. But economic downturns...

What AI really tells New Zealanders

A new New Zealand study reveals how ChatGPT, Google AI Mode and Microsoft Copilot can give...

#AskAmelia: I Work at a Media Agency. Would I Actually Be Any Good at Media Sales?

Thinking about moving from media agency to media sales? Discover what media sales is really like,...

Your customers will know you’re using AI!

Your audience will soon know when you’re using AI to help you write copy, create an image, or...

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