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Creative Content on TikTok – some FAQs

Today's marketers in Aotearoa face the challenge of creating content across numerous channels on...

Interview with Haley Featonby, Marketing Manager at 2degrees

The Marketing Association interviewed Haley Featonby, the Marketing Manager - Brand & Creative at...

Content, Cookies & Calculated Risk: Key Takeaways from Digital Day Out 2024

This year's Marketing Association's Digital Day Out event focused on the transformative power of AI...

WRANGLING AI BUTTERFLIES

Stepping into the world of AI can feel like the first day of school—exciting and terrifying all at...

My Experience at Digital Day Out 2024: A Student's Insight

Amy Carstairs, a final-year marketing student at the University of Auckland, attended Digital Day...

Cannes 2024 - A report from an ad nerd

In this engaging article, Brett Colliver, CCO at Dentsu Aotearoa, highlights his top picks from...

Saying it with Emojis 😊 the universal language of the digital world.

Moumita Das Roy, Marketing & Communications Manager at Dulux New Zealand, explores the universal...

A Toast to the Greatest Campaigns of the Last 50 Years

In the latest issue of NZ Marketing Magazine, CEO John Miles of the Marketing Association reflects...

Making friends with the data: Essential metrics and KPIs for your RevOps journey

Leveraging data is crucial in the dynamic world of RevOps. This article, written by Caralyza,...

How to Make Your Website Rank Well in Google SERPS & AI Overviews

All SEO experts and marketers want their websites to rank well. However, with continuous updates to...

Webinar: The North American Social Marketing Conference

The North American Social Marketing Conference NASMC is a yearly hub where social marketers...

Unlocking the Power of Data: Insights from Industry Leaders

The recent June DATA SIG meeting provided valuable insights and practical strategies from industry...

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