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Customers want more than financial incentives from loyalty programmes. This article from Truth...
What does it take for a loyalty programme to stand the test of time? This article from Truth looks...
Defining a successful loyalty programme depends on your specific business objectives. Our job is to...
So you've got a loyalty programme or you're planning to launch an awesome programme? Join the club....
One of the first things you learn in marketing is that it costs more to acquire a new customer than...
What are the critical success factors to consider when evaluating your loyalty programme or...
Young people (under the age of 25) are far less likely to use loyalty programmes, why is this?...
We believe, for long-term loyalty, you need to connect with your customers through unexpected...
We have seen companies over the past 12 - 18 months break away from rigid legacy systems and...
Brands have begun to realise that true value for the customer lies in high redemption rates, which...
The loyalty industry is innovating to keep members engaged as the best rewards are becoming far...
It may not be surprising to see that women are members of more loyalty programmes than men, and...
Offering customers a loyalty programme, because everyone else has one, will not fix any...
Many of our clients ask us why they should be creating a loyalty programme and the answer is...
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