Customers aren’t just looking for products and services, they’re looking for an experience. The...
Reviewing or rescuing a Loyalty Programme? Datamine has a checklist! Running a loyalty programme is...
Retaining customers is more important now than ever before. This paper outlines a robust approach...
While many organisations have expected that consistent data collection and closer collaboration...
This paper outlines a robust approach to developing customer segmentation. If you make a product,...
Why should marketing play a role in managing privacy in an organisation? It’s boring, complex and...
Putting the customer at the heart of a business is not a new construct. But it’s a skill that now...
Think back to how you started your morning. When you were getting ready, did you have to think...
The COM-B model boils behaviour (B) down to three core components; capability (C), opportunity (O),...
Over the coming months, we’ll be catching up with some of Melbourne’s UX Leaders about how they got...
We all know that online shopping is on the rise big time, and the impact of COVID19 has escalated...
Contact us if you have any suggestions on resources you would like to see more of, or if you have something you think would benefit our members.
Sign up to receive updates on events, training and more from the MA.
Ready to get a piece of the action?
.svg "MA-Logo (1)")
