The loyalty industry is innovating to keep members engaged as the best rewards are becoming far less tangible. We love seeing loyalty enabled tech do magical things for the consumer. Recently, we've witnessed some exciting innovation in the loyalty space.

"Today's consumers still value price, quality, and convenience over all else, but with those being equal, consumers want to shop with brands they feel loyal to.The best way to do that is to create memorable experiences, make customers feel important, and solve their pain points before they recognize them as problems." - STEPHANIE MILES, SENIOR EDITOR AT STREET FIGHT AGENCY

Here are our top picks when it comes to loyalty & payments innovation driving increased customer engagement.

1. Domino's give away points to members for eating at competitor, Pizza Hut.

This is a new tactic to drive usage of the new Domino's app. Members of Domino's loyalty programme just need to scan a pizza through the company's mobile app to earn 10 points.

Read the full article here.

2.Costa Coffee & Barclays launch contactless payment mug: Clever Cup

Costa Coffee's Clever Cup allows users to make purchases with the cup, top up their in-store credit balance and track payments online or via a dedicated app on both iPhone and Android devices. Sold in packaging made from recycled coffee cups, the Clever Cup features a silicon base and contactless chip, which is detachable for ease of washing.

3. Sweden adopts microchip payment facilities

How far would you go for loyalty & payment convenience? The Swedes take it a step too far maybe: would you like to live with an implant to shift to a cardless society?

More than 4,000 Swedes have gone the microchip route as cash use fades and the government scrambles to figure out the effects on society and the economy.

Read an article about it here.

Article supplied by Truth