What are the critical success factors to consider when evaluating your loyalty programme or creating your new programme?

As part of the process to better understand what success means in loyalty, we have 10 critical success factors to bear in mind when developing a new programme or evaluating an existing one.

These 10 critical success factors help eradicate any mis-aligned loyalty objectives and form an aligned approach to creating your loyalty programme. They should be viewed as your on-going guiding principles to be used throughout the development of your loyalty programme.

In this short clip, we unpack 3 of our top 10 critical success factors of loyalty.

  • How simple & transparent is your programme? Simplicity is one of the most important drivers of loyalty usage. If programmes are difficult to understand, with complicated and hidden rules, customers are likely to churn.
  • Is it loved by your people? The success of any business relies on how well your staff embrace what they do. The same applies to your loyalty programme. The success thereof relies on how well your staff embrace the programme.
  • Does it create data insights for you to better understand your customers? Collecting customer data is a fundamental reason why brands invest in loyalty programmes; however, knowing what to do with that data is even more powerful.

These success factors should be viewed as your on-going guiding principles to be used throughout the development of your loyalty programme.

Is your loyalty programme currently hitting the mark?

We've got loads more loyalty insights to share with you. Master all 10 critical success factors through Truth's Customer Academy 6-week online loyalty course.

Content provided by Truth.