Mindfuel Webinar with Milk: How to Connect Emotionally with Customers through your Brand

Lessons from MA's July 2026 Mindfuel Webinar with Milk

20 years in the aisle with Milk: How to Connect Emotionally with Customers through your Brand

In our July Mindfuel webinar, Ben Reed, Co-Director of Milk, explains that today's most successful brands win customers by creating emotional connections, not simply promoting product features. Drawing on over 20 years of branding experience, Milk demonstrates how packaging and brand design can evoke emotions that influence purchasing decisions within the few seconds consumers spend looking at a shelf. 

This webinar is for MA Members only.