This simple template sets out clearly the logical process to developing a successful brief to an agency or internal creative team, ensuring everyone understands the rationale behind the campaign and is clear on the overall aim.
Jo Boerema-Barr, Board Chair, Marketing Association
Giving an agency the right information so that it can come back with the best possible solution....
Brands have been slow to execute inclusive media plans programmatically and expect agency partners...
A communications plan enables you to effectively deliver information to appropriate stakeholders....
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