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Resource Hub. - Adnan Khan, Managing Partner, Stitch

Our resources are dedicated to bolster your learning and provide you with insightful content and templates to help you in your career and marketing role.

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New Research Challenges Traditional Marketing Wisdom: Implications for NZ Marketers

Adnan Khan, Co-Founder of Stitch and Chair of the MA Digital Special Interest Group, discusses new...

Beyond Attribution: Why Modern Marketers Need Advanced Measurement Strategies

Adnan Khan, Co-Founder of Stitch, explores the need for modern marketers to move beyond traditional...

Utilising Generative AI and Customer Data for Enhanced Personalisation

Customer Data Infrastructure's role in AI and Personalisation

The Dual Approach to Analytics Tracking: Client-Side & Server-Side

In the analytics field, the choice between client-side and server-side tracking is pivotal for...

Campaign Brief Template

Successful marketing campaigns don’t just happen. Your whole team needs to be on the same page,...

New Tech: Signal loss prevention and cookie extension

GDPR, CCPA, the Australian and New Zealand privacy acts and other national privacy laws introduced...

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