Lindsey Brittain, Founder of Turas Consulting & Coaching Ltd and MA workshop facilitator, continues her three-part series on identity-led leadership. In this edition, she explores why resilience built on identity is different — and how tools like the Resilience Radar and Who I Want to Be Map can help Marketing leaders protect their energy, avoid burnout, and thrive at the top table.

This three-part series is designed for today’s Marketing leaders who are ready to shift from being defined by others to defining their own leadership identity and impact. Across September, October, and November, we’ll explore how you can:

  • Stop defending your value and start defining your leadership identity.
  • Build resilience that sustains your credibility and energy under pressure.
  • Align enterprise-wide to show the true value Marketing creates.

Resilience Rewired.

Last month, we explored identity, defining yourself and mapping your influence at the top table. If you missed it, you can still catch up here: September: Stop Defending. Start Defining.

This month, we move to the next step: resilience.

Resilience has become one of the most overused words in leadership. Too often, it’s presented as grit-keep calm, carry on, push harder. But grit alone doesn’t last. For Marketers, it often leads to burnout, not breakthrough.

Resilience built on identity is different. Identity grounds you and gives you your direction. It gives you the fuel to follow it, even under pressure.

In this episode, you’ll:

  1. Use the Resilience Radar to measure how full your tank really is.
  2. Revisit your Who I Want to Be Map to clarify your most important value.
  3. Set one resilience goal that strengthens your weakest area, aligned to what matters most.

 

When you systemise and practice resilience this way, you move from coping to creating, from surviving to thriving. You make decisions with clarity, influence without exhaustion, and protect your energy for what matters most.

 

Reset your foundation: True North Explained Video

 

Catch up: Stop Defending. Start Defining

 

Download your tools: Who I Want to Be Map + Resilience Radar

Learn more: True North Identity System For Life & Leadership  I Book Clarity Call

Look out for the next episode (November):  The Power of Alignment — how to show Marketing’s true value enterprise-wide. 

Want to put these ideas into practice? Join Lindsey Brittain in her upcoming Resilience in Marketing workshop and learn how to apply the True North Identity System to your own leadership journey. Register here.

Source: Lindsey Brittain, 25 September 2025