Inspired story-driven content marketing can be taught to us from Dr Seuss, one of the world’s greatest storytellers.

“If you never did, you should. These things are fun and fun is good.”

Don’t be afraid to try something new – it might be FUN. Content marketing is about engaging your audience, being interesting, and empowering your audience to be involved in creating the story with you. Allow user-generated content to lead you down paths you hadn’t imagined. It can be terrifying to do something you’ve never done, but it will lead you to places you’ve never been. Who doesn’t love an adventure?

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