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Resource Hub. - Brand IQ

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The B2B Buyer and the art of seduction

The B2B Buyer and the art of seduction Emotions drive the B2B buyer on their buying journey. We all...

Is your brand story focusing on the wrong hero?

I'm amazed that marketers are still putting themselves first in their brand story. Big mistake. As...

The B2B Likeability Gap is real

B2B brands have a problem: they’re not as likeable as B2C brands. There are many reasons for this....

Want rapid business growth?

It’s time to think like camels. Rapid business growth isn’t as realistic as it once was. This...

The Great B2B Buyer Delusion

The B2B buyer is not a robot. The B2B buyer world is suffering from a delusion, and it’s this: that...

How to differentiate your brand

How to Differentiate your Brand Including practical, real world examples that will inspire you to...

How to Align your Brand and Customer Experience

Customers aren’t just looking for products and services, they’re looking for an experience. The...

Six Marketing Lessons from Disney

Build the story first, then the product It's no secret that Disney is one of the most innovative...

Timeless Content Marketing Lessons from Dr Seuss

Inspired story-driven content marketing can be taught to us from Dr Seuss, one of the world’s...

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