First Published: 09 February, 2023
Hot off the press, the study benchmarks the state of personalisation in NZ versus the rest of the world and identifies the challenges currently faced by marketing leaders as well the strategies that have led to success.
Rob also compares these findings to New Zealander’s current attitudes towards personalisation and use of personal data by NZ companies.
As result Rob proposes the steps that marketing leaders must take if they want to not only execute on the promise of personalisation to deliver value for customers but create deeper relationships as a result. Watch the video below!
Contact us if you have any suggestions on resources you would like to see more of, or if you have something you think would benefit our members.
Get in TouchSign up to receive updates on events, training and more from the MA.