CMO Insights: Translating the promise of data into value for customers
First Published: 09
Rob Limb, CEO of TRACK NZ/AU , unveils findings from a global study of 400+ marketing and business leaders.
Hot off the press, the study benchmarks the state of personalisation in NZ versus the rest of the world and identifies the challenges currently faced by marketing leaders as well the strategies that have led to success.
Rob also compares these findings to New Zealander’s current attitudes towards personalisation and use of personal data by NZ companies.
As result Rob proposes the steps that marketing leaders must take if they want to not only execute on the promise of personalisation to deliver value for customers but create deeper relationships as a result. Watch the video below!