In an isolated world, content creators can help us connect
First Published: 01
As a society, we have entered into an unimaginable world to navigate. And as marketers and brand owners, it has become an incredibly difficult world to do our respective jobs.
With prospective revenue targets and budgets in constant review, it stands to question how one does the job at hand with fewer resources available to them.
If ever there was a time to diversify your marketing mix and look at cost-effective ways of "getting the job done", then now is it.
Social media use has increased, and with people staying home in isolation, marketing via digital channels needs to be one of the top priorities for businesses. Coupled with the fact that brands will be looking to pull back on large scale production of digital assets - the opportunity is for professional content creators in their respective categories to be able to provide quality content for those brands.
Remember too, that 47% of consumers are blocking online ads, so the fact that these vocal advocates have built-in audiences, some niche, some broad, is why companies should be wanting to work with them.
"Helping Kiwi businesses through these tough times by providing quality marketing assets and an audience that want to engage with quality content, is our number one priority" - Brooke Howard-Smith, CEO, WeAreTENZING
Those businesses that are E-Commerce ready should now be taking the opportunity to double down and use this time to foster change in customers purchasing behaviour online.
In Hootsuite's recently published Digital 2020: New Zealand report, 72% of kiwis were found to have already purchased products online, while a third had discovered a new product or service via paid social media advertising. So now is the time to partner with the right content creator and have them exert their influence over their audience, behavioural change can be made and help impact the bottom line.
If you have a Kiwi business that needs help connecting to those who want to support you, contact us. We will be offering our consultancy services for free for any business with under 20 staff, and of course, we are always willing to help larger businesses.
Together we can help transition Kiwi companies into digital and social retail to help ride out the next few challenging months.