Successful marketing campaigns don’t just happen. Your whole team needs to be on the same page, using the same strategy to achieve the same goal.

To make sure that happens, you need this unbeatable tool in your content marketing arsenal: the campaign brief.

This basic briefing template from stitch is designed to tease out the core business objectives as it pertains to the campaign or brief, allowing for smoother delivery of those objectives, tying it back to how said business objectives translate to marketing deliverables and campaign outcomes.

Download the Template