The Dutch Association for data & marketing (DDMA) and the Global Data & Marketing Alliance (GDMA)...
A communications plan enables you to effectively deliver information to appropriate stakeholders....
BSA Study finds audiences are less tolerant of racial slurs or cultural slurs and more relaxed over...
Blog post by Ruby Celine, Country Director, Malaysia There’s never been a more interesting time to...
Working with charities and not-for-profit organisations gives you a chance to put your profit to good...
People talk. We all know that. News about our service travels fast among our small business...
There are a lot of formulas to comedy. The classic tragedy + time = comedy, rules of threes, the...
For years now we have focused on delivering a consistent message to customers, looking for ways to...
In the current political climate with the rise of more and more popularist and right-leaning...
After attending the Marketing Association's CX Conference the one major takeaway for me was...
Alice Moore from Mint Design shares a new AI-powered creativity tool in the video below:
Words can capture the ideas that reflect our times – but who will be the authors? The printing...
Over the past decade, the line between New Zealand PR agencies and advertising agencies has become...
In 2020, the difference between a good website and a great website isn't necessarily the design or...
In the final part of our series we look at the applications of Direct Mail and its success in...
In part 2 of the series, we look at the Power of Direct Mail. These are unique times we live in....
In this age of digital overload, it is sometimes important to recognise that old school can still...
The clippings feed is in, quick look through, load them onto the website. Copy the pictures from...
Everyone connected to the internet is a broadcasting station. Through a variety of platforms,...
Contact us if you have any suggestions on resources you would like to see more of, or if you have something you think would benefit our members.
Sign up to receive updates on events, training and more from the MA.
Ready to get a piece of the action?