In a world where a burger chain talks about depression, shoe brands support Black Lives Matter and ice-cream makers chime in on climate change, it’s easy to see social issues as a marketing must-have.
In fact, Zavy social media analysis over the last two years shows that this type of content is a major driver of engagement – and that pages that do CSR posts get almost double the engagement per follower than pages that do not.
But posting on social issues shouldn’t be just another box on your marketing checklist. Social media can be a force for good, when involvement is thoughtful, relevant and on-brand.
Read Zavy’s in-depth whitepaper, Changing Your Social Media Strategy for Good for their research into CSR and engagement, alongside case studies from brands living their purpose on social.
About the author
TRA is an insight agency that combines understanding of human behaviour with intelligent data capability to help clients navigate uncertainty and answer complex problems.