The regulations we must follow in our daily marketing activities are often hidden in the depths of massive documents. To make it worse they're often written in a complicated legal language which is foreign to our keep it simple, "plain English" copy mentality.
So the Marketing Association is introducing FAST FIVES, a series of videos backed by easy to read, easy to understand, basic rules to help marketers when preparing a promotion or campaign.
FAST FIVES (sponsored by the Name Suppression Services) will cover areas like online promotions, ASA codes, copyright rules etc. We will add to them on a regular basis
Introducing Fast Fives: with Keith Norris, Marketing Association.
Watch the next video with Clair Hofer, Advertisting Standards Authority here.