MA's 2022 Annual Report

2022 was a challenging year with many disruptions due to COVID-19.

At the MA, we had no face-to-face workshops from February to May, and numbers were affected at many of our event as corprorates restricted what their staff could attend. Despite this, we still managed a surplus for the year, implemented excellent innovations and had some great success.

Highlights: 

• Welcomed new Principal Business Partners - TRA and MediaWorks
• Introduced the Game Changer Conference and Think Again Event Series
• Launched the Resource Hub and the MA Job Hub
• Revamped the TVNZ-NZ Marketing Awards with 920 people attending
• Launched the Keith Norris Charity Golf Cup and raised $20,000 for Melanoma NZ
• Evolved the Marketing Futures Collective to include Pasifika students along with Māori. The students were sponsored by 16 companies.
• Announced the Professional Certification in Advanced Marketing Leadership due to start in 2023.