In the middle of a pandemic, AstraZeneca marketers faced a challenge: how to reach oncology healthcare professionals and promote a new indication for TAGRISSO, a targeted therapy for EGFR+ Non-Small Cell Lung Cancer.

These pros are inundated with new reports every day, so the team needed to make sure their message was valuable and not lost in the noise. The TAGRISSO marketing team turned to LinkedIn to run a Sponsored Messaging campaign, and boy, did it pay off! They saw the highest click-through rate (CTR) the product has ever seen on any social media platform. Check out the full case study to see how they did it!