RVM is an analysis model that uses first party customer data to segment your database on: 

  • Recency of transaction/interation
  • Volume or frequency of transaction/interaction
  • Monetary value of transaction/interaction

In this step by step guide, Jess Waring, B2B Lifecycle Marketing Manager at Trade Me shows you how using RVM allows you to identify where your customers are on their journey, enabling you to segment and perform highly personalised communications.

Download the Guide