The Datamine Guide to Loyalty Programmes

Reviewing or rescuing a Loyalty Programme? Datamine has a checklist!

Running a loyalty programme is one of the best ways to capture, foster and measure customer loyalty to your brand. Executing this seems easy enough, but many organisations struggle to get valuable insights from their programme, making it much harder to justify to stakeholders.

At Datamine, we’ve been helping our clients with loyalty programme assessments, developments and improvements for over two decades. Here’s our tried and tested three-part checklist you can use to review the current state of your loyalty programme – and some tips for what to do if you’re not getting the value you need from it.

Matt Wilkins, Datamine Partner