Our resources are dedicated to bolster your learning and provide you with insightful content and templates to help you in your career and marketing role.
Are you interested in personalising your marketing communications, improving customer engagement...
Reviewing or rescuing a Loyalty Programme? Datamine has a checklist! Running a loyalty programme is...
Retaining customers is more important now than ever before. This paper outlines a robust approach...
While many organisations have expected that consistent data collection and closer collaboration...
Data is everywhere we look. Virtually all organisations have the sense they’re sitting on vast...
This paper outlines a robust approach to developing customer segmentation. If you make a product,...
You know the saying – around 20% of your consumers make up 80% of your sales. So naturally,...
The answer is almost certainly yes.
Analytical and predictive modelling can have an incredible impact on marketing - check out these 6...
Analytics isn't about spreadsheets and number crunching. It's about using data to solve your most...
As a marketer, there are few things worse than spending a bunch of time and resource on a campaign...
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