Are you interested in personalising your marketing communications, improving customer engagement and conversion rates and being empowered to easily scale up the complexity of your campaigns? Perhaps more than any other technological advance on the marketing landscape today, marketing automation (done right) has the capacity to deliver on all those promises — and more.
In this guide we’ll step you through the fundamentals of marketing automation. From what it is and who to buy it from, through to how to prepare for it, use it and get the most out of it while you’re learning the ropes. Finally, we’ll lay out the fundamental things you can do today to both begin your marketing automation journey – and ensure it’s a successful one.