Introducing FAST FIVES

The regulations we must follow in our daily marketing activities are often hidden in the depths of massive documents. To make it worse they're often written in a complicated legal language which is foreign to our keep it simple, "plain English" copy mentality.

So the Marketing Association is introducing FAST FIVES, a series of videos backed by easy to read, easy to understand, basic rules to help marketers when preparing a promotion or campaign.

FAST FIVES (sponsored by the Name Suppression Services) will cover areas like online promotions, ASA codes, copyright rules etc. We will add to them on a regular basis.

Introducing Fast Fives: with Keith Norris, Marketing Association.

FAST FIVE: Food safety compliance for product sampling & engagement campaigns.

With Sonia McConnachie, Commando.

Food safety compliance for product sampling & engagement campaigns, with Sonia McConnachie, Commando.

Watch the next video with Chris Maxwel, PMCA here.