Introducing FAST FIVES

The regulations we must follow in our daily marketing activities are often hidden in the depths of massive documents. To make it worse they're often written in a complicated legal language which is foreign to our keep it simple, "plain English" copy mentality.

So the Marketing Association is introducing FAST FIVES, a series of videos backed by easy to read, easy to understand, basic rules to help marketers when preparing a promotion or campaign.

FAST FIVES (sponsored by the Name Suppression Services) will cover areas like online promotions, ASA codes, copyright rules etc. We will add to them on a regular basis

Introducing Fast Fives: with Keith Norris, Marketing Association.

FAST FIVE:Gender (and other harmful) stereotyping in ads.

with Claire Hofer, Advertising Standards Authority

Gender (and other harmful) stereotyping in ads, with Claire Hofer, Advertising Standards Authority.

Watch the next video with Sonia McConachie, Commando here.