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The Best Way for a Client to Brief an Agency

Giving an agency the right information so that it can come back with the best possible solution....

What can brands do to execute a diverse and inclusive media plan?

Brands have been slow to execute inclusive media plans programmatically and expect agency partners...

Campaign Brief Template

Campaign Brief Template This simple template sets out clearly the logical process to developing a...

Short Form Integrated Communications Plan

A communications plan enables you to effectively deliver information to appropriate stakeholders....

Free guide to Sales Enablement

Talk to sales and marketing teams and they'll often express the frustrations they each have about...

How to start delivering the leads your sales team really wants

In this blog, we share some tips to help facilitate the relationship between these two important...

Leveraging Content and Marketing automation to close more leads

Why is it that 60% of B2B marketing content goes unused by sales teams?[1] Perhaps it's due to poor...

Is customer experience the marketing department's job?

Answer this: What makes your brand different from your competitors?

Work in events? Here’s how to transform your strategy in lockdown

The COVID crisis has been the catalyst for many businesses rethinking their daily activities,...

How to enable your sales team to provide a better CX

Creating outstanding customer experience (CX) is a team effort. That’s why businesses need to fuse...

What type of content suits your lead generation strategy?

There are many different types of content that can help generate leads and boost your marketing...

Part 3: Direct Mail in Harmony, The perfect integrated campaign

In the final part of our series we look at the applications of Direct Mail and its success in...

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