By Courtney Ramsdale - Content Integration Strategist atWeAreTENZING
Many global brands are looking to streamline processes by basing their marketing teams for both Australia and New Zealand out of Australia. With both countries sharing a number of cultural similarities, It’s easy to think that a one-size-fits-all approach to marketing across both countries can be equally as effective. However, it’s important to note the key differences between the two markets, and how tweaking your campaigns to be more localised by using local brand advocates and influencers can drive better results and engagement.
For a country small in size and population, New Zealand’s online consumer spending is significant, with its retail industry continuing to grow at a rapid rate every year since 2013. Australia Post reported that NZ is actually the top e-commerce destination for Australian goods. So how can Australian and global businesses capture and target this valuable audience in the most effective way?