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Resource Hub. - MA

Our resources are dedicated to bolster your learning and provide you with insightful content and templates to help you in your career and marketing role.

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A Complaint from the ASA – Don’t Panic!

In any robust process, a set of standards is accompanied by a complaints procedure. Along with...

6 top tips for social media success

At realestate.co.nz we use our social platforms to understand more about the property hunting...

Influencer Marketing in NZ

In a fast-moving digital battleground, it's no secret this year will have its fair share of...

Influencer Marketing Knowledge Bites Event Re-Cap

My presentation shed light on the current state of the industry in New Zealand, alongside Olivia...

How to ensure your influencers are influential

Influencer marketing harks back to the 1800s, but thanks to the power of YouTube, Facebook and...

'Digital' and 'Content' - buzzwords that must die?

"These days, it's is all about digital content" I hear this on a daily basis.

Common sense email marketing for the win

If you had the key to someone's house, would you feel comfortable using it to enter without the...

Attention as a commodity

We've been bombarded with billboards and advertisements from the day we were born. According to one...

Credit Reporting Privacy Code

This code is enforceable in the same manner as the Privacy Act.

Digital Strategies for Improving OTC Marketing Success

I recently spoke to members of New Zealand Self Medication Industry about why they should be...

12 Marketing Philosophies based on Agriculture

We as a culture have a tendency to look at indigenous cultures as primitive or savage. Just look at...

Cutting Through the Blockchain-Based Loyalty Programs Hype

Now I really believe in blockchain. At Digital Alchemy, we have been trialling our own blockchain...

Data strangling creative? What a load of BS

Source: 2 weeks ago. Meeting with senior creative. Multi-award winner. Good friend.

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