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Resource Hub. - Nicki Shirley, Head of Marketing at CCL and Member of MA's Digital Special Interest Group

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AI-powered customer research – the rise of synthetic data

Nicki Shirley, Head of Marketing at CCL, explores the rise of AI-powered synthetic data in customer...

Unleashing the Power of ChatGPT: Empowering Marketers with AI

If you got sick of hearing about "the new normal" in 2020, then you'll probably get sick of hearing...

Driving success in the Direct-to-Consumer sector

Nicki Shirley, Head of Marketing at Qrious, summarises the MA's Brainy Breakfast on D2C...

How to Engage with Customers in a Meaningful Way

After a year where so much has changed for both consumers, and us as marketers, how do we continue...

How social media can make an impact

Social media has taken an absolute beating in recent months. It’s at the heart of international...

Embracing agile: what it means for marketing

Agile, it’s got a controversial reputation. Some people adore it, there are plenty of sceptics and...

Agile marketing: How to make it work for you

I admit, a couple of years ago when it was first suggested that the entire business could operate...

What have we done? The unintended consequences of the internet

The debate at the Marketing Association Digital Conversations Networking event last week was...

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