Are you talking to people who don’t want to hear from you?
First Published: 08
As a professional marketer you’re committed to best practice, so you don’t want your organisation to bombard prospects with unwanted marketing communications…. Right?
Protecting your brand is one of the most important aspects of marketing. Yet many companies are still trying to communicate with people who don’t want to hear from them.
Did you know that over 150,000 Kiwis do not want to be mailed or ‘phoned with marketing offers? And over 30,000 prospects or customers die every year in New Zealand, so if you try to communicate with them, you just cause pain to the families and damage your own brand. You can avoid this by subscribing to The Marketing Association’s Name Suppression Service (NSS). It’s an obvious and simple way to guarantee you’re projecting your offers without damaging your brand.
In many countries around the world, Governments operate compulsory suppression services which must be accessed before running outbound marketing campaigns. In New Zealand we’re not hampered by complicated bureaucratic systems, because this service is provided by the Marketing Association (MA).
The NSS data contains the contact details of all individuals registered on the Do Not Mail, Do Not Call and Deceased lists. The MA has an exclusive agreement with the Registrar of Births, Deaths and Marriages to access the deaths index and is the most reliable data source in New Zealand for marketers to suppress unwanted outbound marketing communications. Simply match the NSS data to your campaign and delete the duplicates.