The Marketing Association’s CX Special Interest Group share their thoughts on three key sessions...
“Without data you're just another person with an opinion”: The importance of getting your data...
The bigger the data, it appears, the better the chances much of it will be “bad” data. And that bad...
Are you interested in personalising your marketing communications, improving customer engagement...
While many organisations have expected that consistent data collection and closer collaboration...
Data is everywhere we look. Virtually all organisations have the sense they’re sitting on vast...
This paper outlines a robust approach to developing customer segmentation. If you make a product,...
True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and...
Written by Sharon Abbott, Head of Data Governance, ANZ. Member of the Marketing Association’s Data...
What is GA4 Google Analytics? The Google Analytics we know and love is an online tool to help you...
Salt’s Consultants Susan Lord, Oxana Metz and Richard Jee from our Auckland office shares their key...
Can social media algorithms predict our behaviour? With everything capturing our data every time we...
Contact us if you have any suggestions on resources you would like to see more of, or if you have something you think would benefit our members.
Sign up to receive updates on events, training and more from the MA.
Ready to get a piece of the action?
.svg "MA-Logo (1)")
.png)
