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Data Transformation, Data Hunches, and VoC

The Marketing Association’s CX Special Interest Group share their thoughts on three key sessions...

The importance of getting your data transformation right

“Without data you're just another person with an opinion”: The importance of getting your data...

As Data Quality Declines, Costs Soar

The bigger the data, it appears, the better the chances much of it will be “bad” data. And that bad...

The Datamine Guide to Marketing Automation

Are you interested in personalising your marketing communications, improving customer engagement...

The Datamine Guide to Customer Insights

While many organisations have expected that consistent data collection and closer collaboration...

The Datamine Guide to Data Strategies

Data is everywhere we look. Virtually all organisations have the sense they’re sitting on vast...

The Datamine Guide to Customer Segmentation

This paper outlines a robust approach to developing customer segmentation. If you make a product,...

Forget personalisation, it’s impossible and it doesn’t work

True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and...

Data Sharing and Partnerships: A Checklist Approach

Written by Sharon Abbott, Head of Data Governance, ANZ. Member of the Marketing Association’s Data...

Google Analytics 4 - Your Questions Answered

What is GA4 Google Analytics? The Google Analytics we know and love is an online tool to help you...

Smarter Data 2021

Salt’s Consultants Susan Lord, Oxana Metz and Richard Jee from our Auckland office shares their key...

Butterflies and Big Data

Can social media algorithms predict our behaviour? With everything capturing our data every time we...

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