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Esports and Online Gaming: The New Playing Fields

Online Gaming is nothing new, we’ve been gaming since the mid 1970’s. While both the industry and...

Email Marketing Best Practice Guide

Whether you’re just getting started in email or a seasoned email marketer, Trade Me's Jess Scott...

The Datamine Guide to Marketing Automation

Are you interested in personalising your marketing communications, improving customer engagement...

Testing conversion pathways

Giving users multiple ways to enter funnels The Client Kiwi Wealth, a sister company of Kiwibank,...

Testing the “No Search Results” page

How 3 links led to an increase in ecommerce conversion rates The Client - Countdown Supermarkets...

User Engagement and Conversion Rates

A meta-analysis via custom tracking and A/B testing Are measures of user engagement accurate or...

Search Ads 360 Update: The New Look

The world of digital marketing is evolving rapidly with emerging and innovative technology. Nearly...

Inside Minds with John Miles

Would the New Zealand Economy be better off if board members and business owners had a better...

How to respond to a negative review

Reviews are the bread and butter of digital marketing, and an essential tool to back up your...

What you need to know about marketing to under 35's

Online retailers: Selling to under 35s? Here’s what the research says you need to do.

Four social media tips for savvy Christmas selling

The countdown to Christmas is well and truly on! If you’re like us here at Mint, your festive...

Website grader tool

It’s never been more important to have a high performing website - it’s your #1 marketing tool and...

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